The UltimateDisruption
Rethinking business in a world transformed by climate change
Atalay Atasu
© 2026 Atalay Atasu. All rights reserved.
What is this talk about?
The book
A framework for business in a world transformed by climate change.
Move 1Make the case
Move 2Redefine value
Move 3Recognize constraints
Move 4Reinvent the business
Key 1PartnersKey 2Business modelsKey 3Technology
The engineRepresentation · incentives · experimentation
How it came about
A loop between five interactions.
© 2026 Atalay Atasu. All rights reserved.
Fire$40B
insured losses from the Los Angeles fires, January 2025: the costliest wildfire on record
Flood27,600
companies hit by the Valencia floods, Oct 2024. Car plants 300 km away stopped for lack of parts
92%
of 2025 losses from fires, storms and floods
$107B
insured catastrophe losses in 2025, the sixth year in a row above $100B
Sources: Swiss Re Institute, sigma 1/2026; Fundació Horta Sud (Dec 2024); Everstream Analytics. Images: NASA Earth Observatory; European Union, Copernicus Sentinel-3 imagery.
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